Magazine

7 Leading Voices at the Forefront of Video on Data-Informed Storytelling and Brand Safety

On the eve of NewFronts, Adweek convenes annual roundtable

Video: John Tejada
Headshot of James Cooper
By James Cooper

April 29, 2018

With video blazing new audience and brand engagement, the 2018 NewFronts should be an important pivot point for producers and platforms as well as marketers getting more comfortable using video as a branding tool.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.

Headshot of James Cooper

James Cooper

James Cooper is editorial director of Adweek.

Recommended videos
Related Articles
Convergent TV

Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mindicon-image

By James Cooper

Convergent TV

Aidy Bryant on Season 2 of Shrill, Reclaiming the Word ‘Fat’ and Her Future at SNLicon-image

By Jason Lynch

Convergent TV

After Buying Pluto TV, Viacom Sets Its Content Strategy for the Streaming Serviceicon-image

By Jason Lynch

A normal street corner; people go about their daily live; a man rides a bike; a lady pushes her stroller; people eat in a cafe; everyone is going about their lives
Convergent TV

Focus Shifts to Digital Video at the NewFrontsicon-image

By Anna Bager

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

Beautiful Things Happen When Video Meets Display

By Criteo

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

The State of Audio Advertising 2022

By Stuart Feil