7 Leading Voices at the Forefront of Video on Data-Informed Storytelling and Brand Safety

On the eve of NewFronts, Adweek convenes annual roundtable

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

With video blazing new audience and brand engagement, the 2018 NewFronts should be an important pivot point for producers and platforms as well as marketers getting more comfortable using video as a branding tool.

That will include direct-to-consumer brands eager to spin first-party data into next-generation marketing including video in all its forms, ranging from 6-second ads to long form as well as ad-supported OTT and social video. Adweek was pleased to once again host our annual NewFronts roundtable in partnership with the Interactive Advertising Bureau (IAB) at our headquarters in New York.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.