60% of Hulu Viewers Binge Watch. Here's Why That Matters for Marketers

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With hundreds of show catalogs to catch up on, plus original series and weekly updated programs, Hulu users are an example of today’s empowered viewer. They choose what, when and how to watch their favorite shows, and Hulu dedicated its latest Insights study into their viewing habits.

Hulu surveyed over 1,600 viewers to determine whether they prefer to watch episodes on a weekly basis or in larger chunks. About 60 percent like to watch multiple episodes of a series in one sitting, while 8 percent will watch an entire season or series in one day.



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