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Ask any adult today about an iconic instance of product placement, and chances are they’ll point to the Reese’s Pieces scenes in the 1982 sci-fi classic E.T. the Extraterrestrial. Or, perhaps they’ll recall the tongue-in-cheek scene in Wayne’s World in which Wayne and Garth decry the practice of product placement as selling out, all the while egregiously promoting about 15 different brands.