5 Digital Video Trends to Watch for at This Year's NewFronts

And why such content is critical in a post-TV world

When six visionary companies and the IAB joined forces for the Digital Content NewFronts in 2013, we had only two fixed ideas. First, video content mattered. Second, everything else would change. We were exquisitely correct.

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This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.