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It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites.
The Simpsons Kwik-E-Mart Truck
The Fox cartoon embraced Austin's food truck culture and created a pop up Kwik-E-Mart that served more than 3,400 frozen drink Squishees at a brain-freezing rate of 2.6
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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