4 Big Reasons Cable Subscribers Haven’t Cut the Cord—Yet

80 percent said they also use streaming video platforms

42 percent of cable keepers said cable was necessary to watch live sports, news and events. iStock

Cable subscribers are adding on streaming services, but not necessarily cutting the cord.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.