4 Big Reasons Cable Subscribers Haven’t Cut the Cord—Yet

80 percent said they also use streaming video platforms

Cable subscribers are adding on streaming services, but not necessarily cutting the cord.

Working with research firm LRW, video management platform Telaria asked three groups of TV consumers—cable keepers, livestreamers and on-demanders—in-depth questions via an online survey. Of each group, 250 people responded.

Here are five big takeaways from the joint research released by Telaria and Adobe Advertising Cloud as part of their study, “Inside The Minds of Cord Cutters and Cable Keepers.”

Cable keepers still stream video

Of those so-called “cable keepers,” 80 percent said they also use streaming video platforms in addition to their cable packages.

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