Sunday morning saw a first for the National Football League and its millions of fans: The Buffalo Bills-Jacksonville Jaguars game from London was the first to be made available exclusively on an Internet-based platform.
As the cord-cutting trend continues, the NFL decided to bypass TV for one game this season (with the exception of the teams' local markets). Here are three takeaways from the livestream:
1. Viewership was significantly lower than for a typical NFL TV broadcast
Yahoo and the NFL released viewership numbers this morning, and at first glance, they look comparable to a TV broadcast—15.2