3 Months In, Can Short-Form Streamer Quibi Be Saved?

Advertisers look for makegoods amid low subscriber numbers and toxic buzz

Covid-19 has been a boon for some subscription video services like Netflix, which has reported surges in subscriptions amid the ongoing pandemic that has relegated many Americans to their homes. That hasn’t been the case for Quibi, the 3-month-old, short-form streaming service from execs Jeffrey Katzenberg and Meg Whitman that is struggling to get a foothold in a crowded digital video landscape.