3 Months In, Can Short-Form Streamer Quibi Be Saved?

Advertisers look for makegoods amid low subscriber numbers and toxic buzz

An estimated 72,000 people have converted their Quibi free trials into subscriptions, according to Sensor Tower, but Quibi disputes those figures 'by an order of magnitude.' Getty Images

Covid-19 has been a boon for some subscription video services like Netflix, which has reported surges in subscriptions amid the ongoing pandemic that has relegated many Americans to their homes. That hasn’t been the case for Quibi, the 3-month-old, short-form streaming service from execs Jeffrey Katzenberg and Meg Whitman that is struggling to get a foothold in a crowded digital video landscape.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.