3 Common Video Marketing Mistakes to Avoid

Every brand needs its own unique strategy

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I got my start in advertising by accident. I never went to ad school or film school; I made videos on YouTube that went viral, and brands started reaching out.

I’ve worked with brands big and small, and I started to notice that many brands—especially the less established ones—would make the same mistakes with their video strategy.

What works for Apple and Nike is not what works for everyone else. Even though we all know that intuitively, we still get seduced.

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This story first appeared in the April 8, 2019, issue of Adweek magazine. Click here to subscribe.