Automotive

Desert Dreamscape Is a Dissonant Backdrop for Showcasing the Power of Ram Trucks

The Richards Group kicks off "The Power Has Shifted" campaign for 2021 Ram 1500 TRX

By Erik Oster

August 24, 2020

Truck ads have long relied on revving engines, peeling tires spattering mud and other generally loud devices to showcase pure horsepower, often accompanied by a rock soundtrack.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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