2021 Oscars Fall to Record Lows, Continuing Pandemic Awards Show Ratings Woes

Just 10.5 million total viewers tuned in, a 55% drop from last year

The telecast drew a 1.9 rating in the key demo of adults 18-49. AMPAS/ABC

The 93rd Academy Awards broadcast isn’t taking home any ratings prizes, becoming the latest awards show this year to lose more than half its audience during the pandemic.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.