Yusuf Chuku
Yusuf Chuku serves as the executive vice president, client strategy and insights, advertising and partnerships at NBCUniversal. In this role, Chuku leads a team of planners, researchers, data strategists and analysts who focus on insights-driven storytelling to reach audiences and drive business results for marketers in every category. With over 25 years in the business, both in London and New York, he has worked across both planning and strategy functions. Prior to NBCUniversal, he was global chief strategy officer of VMLY&R; he has also led strategy at McCann New York and had previous stints at DDB London, JWT New York and Naked Communications.
When the Research Says No, but Your Instincts Say Yes
A guide to creative decision-making in risk-averse times.
Advertising Has a Crisis of Apathy and Otherness
A chief strategy officer shares his viewpoint on D&I exclusion in the agency world.