Portrait of Wonhong Cho, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company

Wonhong Cho, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company


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    Use the Power of Fandom to Spread Your Brand’s Message

    Fandom is most often associated with celebrity, not necessarily brands. Yet the brands that are excelling are cultivating fans in the same way a celebrity would.