Wonhong Cho, EVP and Global CMO, Hyundai Motor Company
Hyundai Shifts Gears to Bring Attention to Its IONIQ Electric Vehicle Launch
It’s an interesting challenge: How do you launch a new car brand in the middle of a global pandemic?
Use the Power of Fandom to Spread Your Brand’s Message
Fandom is most often associated with celebrity, not necessarily brands. Yet the brands that are excelling are cultivating fans in the same way a celebrity would.