Portrait of William Parker

William Parker

William Parker is the vice president of client strategy at Leavened, adjunct professor and board member for the Branding + Integrated Communications Master of Professional Studies program at the City College of New York and a member of our Adweek Academic Council.

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TV Needs a Channel-Agnostic Measurement Strategy

Voice

If we find a single way to accurately capture the various types of TV, then marketers should be able to add every marketing channel into this solution.