William Parker
William Parker is the vice president of client strategy at Leavened, adjunct professor and board member for the Branding + Integrated Communications Master of Professional Studies program at the City College of New York and a member of our Adweek Academic Council.
TV Needs a Channel-Agnostic Measurement Strategy
If we find a single way to accurately capture the various types of TV, then marketers should be able to add every marketing channel into this solution.