William Astout
William Astout is an email marketing expert and L2 deliverability consultant at SmartFocus. Reach him at @WilliamAstout or william.astout@smartfocus.com.
6 Email Tips Ahead of EEC
In light of the upcoming Email Evolution Conference 2016 in New Orleans at the end of March/early April, I thought I would share some of the lessons we learned from [...]
Gmail to Reject DMARC Fails: What Authentication Means for Email Marketing
With Google’s announcement that by June 2016 Gmail will reject messages that fail DMARC checks, Domain-based Message Authentication, Reporting and Conformance (DMARC) is likely to become the new norm in [...]