Warren Heffelfinger
Warren Heffelfinger is the CEO of Ingenio based in San Francisco. Ingenio is an industry-leading collection of online destinations including Keen.com, PsychicCenter.com, Astrology.com and Horoscope.com.
Weathering the Economic Downturn Storm so Your Brand Emerges Intact
Making the tough calls early, focusing on your critical customer needs and continuing to build customer loyalty can benefit any brand in a downturn.