If You Don’t Understand Digital Culture, You Don’t Understand Today’s Youth

If you want to know what’s driving Millennials and Gen Z, just look at how they’re engaging with digital technology.

How Content and Influencers Engage Today’s Biggest Brand Fans

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Understand the New Generation of Audiences

Whatever you call today’s youth—Millennials light, Generation Z, Zillennials—they are the next generation of audiences. To reach them, you'll need to tailor your marketing strategy to their distinctive tastes, behaviors and preferences.