Portrait of Valérie Keller-Birrer

Valérie Keller-Birrer

Valérie Keller-Birrer is a research consultant and market research freelancer with more than 20 years experience in market research and 10 years as a research associate for IMD International.

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Using Behavioral Economics in Digital Marketing to Entice Consumers

Commerce

By John Walsh, Valérie Keller-Birrer

April 16, 2019

According to the 4 types of cognitive biases.