Valentina Marastoni-Bieser, SVP of Marketing, Cuebiq How Are You Going to Measure the ROI of Your Upfront TV Buys? You need to know that the person seeing your TV ad is taking action and buying your product. Here's how to find out. What’s Your Brand’s Consumer Compatibility? With location intelligence, your marketing can become more efficient and more powerful because you’ll know how your brand is performing with your target audience. Is 2019 Your Year to Embrace Location Intelligence? 2019 needs to be the year that you truly leverage location intelligence. Hey Creatives: Data Can Amp Up Your Success It’s not unusual for creatives to think that the data revolution doesn’t apply to them.