Udayan Bose
Udayan Bose founded NetElixir with a vision to provide marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance.
The Shopper Personas of Today: What to Know Ahead of the Holiday Season
From the 'Hybrid Hopper' to 'the Newly-Online Nervous Nelly,' marketers should expect pandemic shopper habits to be all over the place.
4 Areas That Would Benefit From a Retail-Centric Strategy
Commerce
Brands have to focus on search rather than broad-based marketing.