Turner Turner’s Speciale: The Future of Advertising Is Now The media landscape has changed so dramatically over the past five years that, if you want to study the future of advertising, all you have to do is look around. Making TV Targeting Simpler, Faster and Easier Television is going through a period of major disruption, but the way marketers buy it has remained relatively uncharged for decades. The Changing Role of Media Buying For media agencies, buying TV ads by demographics during an upfront and stewarding that investment over the course of the year is fast becoming an anachronism. MassMutual Tells Real Stories of Positivity and Kindness Insurer MassMutual went through a major rebranding in 2017 to support its heritage as a company based on promise and community. And it chose to support this effort with a campaign that focused on real people who made a positive impact during the trying times of the past 12 months. Successful Branded Content Is an Engagement Machine Advertisers today are looking for tighter integration with the TV shows they’re buying.