Trishla Ostwal
Trishla is Adweek's AI and tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, and antitrust. A graduate of Columbia University's Graduate School of Journalism, Trishla previously was a reporting intern for Science News.
Heineken’s Key to Customer Data Insights? Gen AI Chatbot
Heineken's internal insights platform KIM has cut costs, time and resources previously spent on market research and analysis.
12 Hot AI Startups That Brands Are Working With
To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging startups (listed alphabetically) that capture brands' attention.
Creators and Strategists Say These Are the Social Trends to Watch
At Social Media Week, experts discussed Instagram's ceiling and testing content on X.
AI Data Center Demand Is Grossly Underestimated. Takeaways From Gen AI Leaders
Enterprise spend on generative artificial intelligence is expected to reach an eye-popping $151.1 billion by 2027, per eMarketer, and advancements in the technology are progressing at a breakneck pace.
DTC Brand Mad Rabbit Readies Platform Pivot as Risk of TikTok Ban Looms
Mad Rabbit drives 15% of its sales from TikTok.
Agencies Tap Into Benefits of AI-Powered Focus Groups
Generating audience data from market research can often take several weeks and cost thousands of dollars.
Gen-AI Search Engine Perplexity Has a Plan to Sell Ads
The AI search engine claims it had over 10 million monthly active users in January.
Why Advertisers Claim Meta Owes $7 Billion in Damages
Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit.
Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth
Reddit has a contextual-based ad business that is safe from the tremors of cookie deprecation.
Synthetic Media Producer Is the Latest Role Addressing Gen AI Ethics
The synthetic media producer will assess generative artificial intelligence content for inaccuracies, as well as advise clients on risk.