Portrait of Trina Roffino

Trina Roffino

Trina Roffino is president of The Marketing Arm, a Dallas-based agency that specializes in creating cultural resonance for brands. Trina has been with TMA for 22 years, serving as Chief Client Officer prior to her current role, and helping to shape the agency's practices and service offerings. She serves on the board of the American Advertising Federation.

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My Hopeful New Year’s Resolution for Agencies


It’s less about engaging in price wars and more about standing together this year.