Timo Pelz
Timo Pelz is vp, business marketing at Reddit.
B-to-B Marketers Must Remember to Target the Humans Behind the Brands
Injecting more emotion into the otherwise overly rational can yield huge dividends and allows a b-to-b brand to differentiate itself in a sea of sameness.
Make Way for Interest-Based Targeting
The loss of identity-based solutions is an opportunity for marketers.
Think Social Audio Is a Fad? Think Again
Keeping community central to the experience is key as the medium finds its footing.
Your Influencer Marketing Strategy Is Likely Outdated
The more an influencer stands for everything, the less they can credibly advocate for anything.
‘Community 2.0’ Is Driving the Shift From URL to IRL
Online communities value “we”-centric social-sharing over “me”-centric broadcasting.
Online Communities Are Key to Understanding Your Audience
Brands looking for a signal in the noise should look to the internet’s most engaged spaces to understand real consumer sentiment.