Tim Dunn is a strategist at Isobar U.S., helping clients make sense of the digital transformation by really understanding their customer, category and company.
What Marketers Can Learn From Blippar’s Dissolution
They made mistakes that made it difficult for their product to catch on with consumers.
Four Trends That Might Just Make Your CMO Obsolete
While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience.