Twitter’s #BrandBowl Will Curate Super Bowl Ads and Dish Out Awards for Their Social Media Impact

A new social subscription mechanism seeks to both drive and measure Twitter users' engagement with branded video.

BET Experimented With AR Hair Dryers to Promote the Second Season of The Quad

Salons held events for the premiere in New York, Chicago and Atlanta.

Facebook Is in a Trust Crisis

The company's public statements and an Edelman study reveal growing lack of trust in social media.

BlackBerry Introduces ‘Jarvis,’ a New Security Platform for Connected Cars

The product makes dynamic, secure multimedia in cars more possible.

IBM Watson Partners With Data Marketer Jivox for Ads That Change With the Weather

It's just the beginning for real-time contextual data.

YouTube Drops Logan Paul From Google Preferred Ad Platform After ‘Suicide Forest’ Video

It also put his new Originals on hold.

Why the Most Successful Digital Assistants Will Be Platform Disruptors

Is the world big enough for Google Home, Alexa, Siri and Cortana?

Why Print Legacies Like Time Are Betting Big on Augmented Reality

The latest issue featured 4 AR activations.

Quantcast Is Looking to Its New COO Robert Horler to Reshape the Company

The agency vet will guide its new 'back to basics' approach.