Portrait of Tesa Aragones

Tesa Aragones

Tesa Aragones is CMO of VSCO. As chief marketing officer, Tesa brings 25 years of brand marketing and digital innovation expertise to VSCO. Prior to joining VSCO in 2018, Tesa was senior global brand marketing director for Nike, where she spearheaded Nike's first iOS app and video game title.

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Why Brands Need to Put Consumers’ Wants and Needs at the Heart of Marketing Strategies


They want to be aligned with an organization’s values.