Portrait of Tara Weiss

Tara Weiss

Tara is a Performance Marketing reporter for Adweek. She is based in New York and writes about a variety of topics, including marketing innovation and the intersection of culture and marketing. Before joining Adweek in 2021, Tara was editor-at-large for the ViacomCBS Newsroom. Tara spent the previous three years at Forbes. A graduate of the S.I. Newhouse School at Syracuse University, Tara and her family live in New York City.

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Chipotle Is a Media Company That Also Makes Tacos and Burritos

Performance Marketing

Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.

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What Precision TV Targeting Meant for This At-Home Fitness Brand

Performance Marketing

TV has always "performed" for brands.

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OLLY’s Pandemic Pivot Led to a Sell-Out First Month

Performance Marketing

The company is educating consumers—frequently millennials—about their line of vitamins and how they’re relevant to them.

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Here’s the Key to Successful Email Marketing Campaigns

Performance Marketing

Insights from Brooklinen on reaching new and returning customers.

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Is Airbnb Making a Mistake by Cutting Performance Marketing Dollars Now?

Travel & Transportation

Airbnb paused marketing spend last spring to save a reported $800 million when the pandemic stopped most travel.