Tara is a Performance Marketing reporter for Adweek. She is based in New York and writes about a variety of topics, including marketing innovation and the intersection of culture and marketing. Before joining Adweek in 2021, Tara was editor-at-large for the ViacomCBS Newsroom. Tara spent the previous three years at Forbes. A graduate of the S.I. Newhouse School at Syracuse University, Tara and her family live in New York City.
Chipotle Is a Media Company That Also Makes Tacos and Burritos
Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.
What Precision TV Targeting Meant for This At-Home Fitness Brand
TV has always "performed" for brands.
OLLY’s Pandemic Pivot Led to a Sell-Out First Month
The company is educating consumers—frequently millennials—about their line of vitamins and how they’re relevant to them.
Here’s the Key to Successful Email Marketing Campaigns
Insights from Brooklinen on reaching new and returning customers.
Is Airbnb Making a Mistake by Cutting Performance Marketing Dollars Now?
Airbnb paused marketing spend last spring to save a reported $800 million when the pandemic stopped most travel.