Svetlana Ilnitskaya
Svetlana Ilnitskaya is the director of customer strategy at Incopro, where she consults on brand protection solutions for customers across fast-moving consumer goods, fashion, ecommerce and media sectors, ensuring innovative and creative approaches to the ever-evolving brand protection challenges faced by IP owners. Svetlana joined Incopro in 2015 as an enforcement analyst and was later promoted to manage Brand Protection teams at the company.
5 Tips for Protecting Brands From Preying Covid-19 Counterfeiters
Fraudsters can easily access consumer audiences online to peddle fake products that not only eat into the rights owners' revenues, but also erode authentic brands' reputations.