Susan Frech

Susan Frech Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Susan Frech is co-founder and CEO of Social Media Link (SML), bringing more than 20 years of experience within the advertising and marketing services space. Susan recognized early the challenge brands would face when building their audiences on a social network and built a company that allows brands to actually take back control of their followers and not be held hostage by third-party channels or one-way consumer engagements when executing advocacy, focus groups and overall general marketing campaigns.

User-Generated Content Will Allow Plant-Based Protein to Flourish

Once the novelty wears off, people will be less interested.

Fostering Devoted Communities Is a Necessity for Lifestyle Brands

Not enough marketers are making an effort to know their consumers.

Challenger Brands Are Winning at Instilling Loyalty Among Consumers

Legacy brands: Take note.