Portrait of Stephen Boidock

Stephen Boidock

Stephen Boidock is brand director at McGarrah Jessee.

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How Non-Endemic Brands Can Tackle Esports Marketing Opportunities

Brand Marketing

A company doesn't have to be sports-centric to do so.

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3 Ways to Create Meaningful Relationships Using Social Media

Performance Marketing

Opinion: Not all engagement is created equal. Sure, some engagement is better than none, but thankfully, we’ve moved past the days when impressions were the golden standard in determining campaign [...]