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Social Advertising’s Role in Accelerating the Shopper’s Journey

The pandemic has drastically changed how people interact with each other and brands, pushing marketers to pivot many of their efforts into online channels.

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How to Succeed in Social Advertising – Unifying Creative and Performance Teams

Performance and creative teams are natural opposites, but their ability to work together is critical to producing winning content at scale. 

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The Social Advertising Trends Disrupting Retail Marketers

Retail marketers are increasingly turning to social channels to drive growth, but many still face significant barriers to creating impactful social campaigns.