Portrait of Sifat Ullah

Sifat Ullah

Sifat Ullah is vp, performance media at Exverus Media. He oversees multiple teams integrating digital, brand and retail media strategies for clients like Premier Protein, New Belgium Brewery and Stella & Chewy's. He was previously senior director of performance media at Packable. He has an MBA in Digital Marketing from NYU.

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Achieve Social and Retail Media Symbiosis Using the Strengths of Each Channel

Retail Media

Will social develop a keyword-specific targeting approach for advertisers, or will it rely purely on product content like many sponsored product offerings in retail media?