Seth Matlins is the evp, cultural strategy and insights at 160over90, where he helps brands tap into the agency’s breadth of audience insights. He also leads the agency’s entertainment and social impact marketing practices.
When It Comes to Brands, ‘Cancel Culture’ Is the Right Approach
Brands need to be more worthy and authentically prove that worthiness across a broader spectrum of actions than ever before.
Now Is the Time to Connect With Consumers on a More Human Level
This will be the push some things like remote work, universal healthcare and climate action needed to go from cultural conversation to action.