Portrait of Seth Matlins

Seth Matlins

Seth Matlins is the evp, cultural strategy and insights at 160over90, where he helps brands tap into the agency’s breadth of audience insights. He also leads the agency’s entertainment and social impact marketing practices.


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What You Need to Know About the Culturally Conscious Consumer

Voice

Relevance doesn't need to be value-driven.

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When It Comes to Brands, ‘Cancel Culture’ Is the Right Approach

Brand Marketing

Brands need to be more worthy and authentically prove that worthiness across a broader spectrum of actions than ever before.

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Now Is the Time to Connect With Consumers on a More Human Level

Voice

This will be the push some things like remote work, universal healthcare and climate action needed to go from cultural conversation to action.