Sebastian Obando is a freelance writer for Adweek covering retail and ecommerce.
Mountain Dew’s New Game Pits Fans Against NBA All-Star Zion Williamson
The brand wants to reinforce its connection to basketball.
Marshawn Lynch Gets ‘Lost in the Crunch’ for Lay’s
The spot promotes a new chip that has more flavor and crunch.
Disney Is the Latest ‘Human Brand’ to Join Forces With Chewy
The platform recently launched an exclusive 400-piece line, which it designed in-house.
Facing Unemployment and Climate Change, Consumers Turn to Recommerce
U.S. survey respondents now sell more pre-owned goods than they did just one to five years ago.