Portrait of Sebastian Obando

Sebastian Obando

Sebastian Obando is a freelance writer for Adweek covering retail and ecommerce.

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Mountain Dew’s New Game Pits Fans Against NBA All-Star Zion Williamson

Brand Marketing

The brand wants to reinforce its connection to basketball.

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Marshawn Lynch Gets ‘Lost in the Crunch’ for Lay’s

CPG & Grocery

The spot promotes a new chip that has more flavor and crunch.

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Disney Is the Latest ‘Human Brand’ to Join Forces With Chewy

B-to-C

The platform recently launched an exclusive 400-piece line, which it designed in-house.

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Peloton and Adidas Join Forces on Apparel

Fashion & Apparel

The launch also includes a series of on-demand classes from Peloton, which kick off March 18.

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Facing Unemployment and Climate Change, Consumers Turn to Recommerce

Ecommerce

U.S. survey respondents now sell more pre-owned goods than they did just one to five years ago.