Sarah Ware is co-founder of Markerly, an influencer marketing technology partner focusing on identification and tracking for some of the world’s largest brands. Markerly partners your brand with influencers to create original and authentic content. Influencers share this content to their social media communities to inspire interest, engagement and ultimately drive purchases.
How to Find an Influencer Who’s Actually Influential
Micro-influencers are more connected with their followers due to their relatable nature and targeted focus on specific topics. Although they have a smaller following, their followers are loyal, and share [...]