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Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.


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Uber Helps Bring Back the English National Opera With a Socially Distant Drive-in

Life in Quarantine

LONDON—Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera […]

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These Brilliant Ikea Posters About Sleep Will Make You Look Twice

Agencies

Clever visual ads herald benefit of a good night's sleep over faddy pills, beauty creams and energy drinks.

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Diesel Wants You to Immortalize Your Canceled Plans for 2020 With Custom Jeans

Agencies

Customers can personalize the leather tags on denim with something they could not participate this year – like a festival or planned vacation.

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This Sony PlayStation Ad Is So Epic, You Might Think It’s a Movie Trailer

Brand Marketing

Action-packed spot by adam&eveDDB features pirates, airships and the edge of the world.

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This Milk Carton Design Is Almost as Clever as It Is Adorable

Agencies

The cat character was actually inspired by Brunhilde, a cat who belongs to the agency's art director Vera Zvereva.

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Patrick Stewart and Mark Hamill Are Rivals in Uber Eats’ Charmingly Confrontational Ads

Agencies

For fans of epic space adventures, there is a debate that will never die: Star Wars or Star Trek? And those who take a side tend to stick to it […]

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Twitter Turns Tweets About Wearing Masks Into Its Newest Outdoor Ads

Brand Marketing

People have Tweeted about masks more than 100 million times since March.

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Sandy Hook Promise’s ‘Back-to-School Essentials’ Wins Emmy for Outstanding Commercial

Agencies

BBDO New York's anti-violence PSA takes top honors over Apple, Jeep, Amazon and P&G.

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Burger King Puts the Whopper Ingredient List Front and Center to Highlight ‘Real’ Ingredients

Brand Marketing

The move is designed to show that its sandwich contains no colors, no flavors and no preservatives from artificial sources.

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This Bus Ad Shows Endangered Animals Disappearing Each Time the Doors Open

Brand Marketing

Earlier this month the wildlife charity WWF published a harrowing report that estimated there had been a 68% decline in the number global vertebrate species populations between 1970 and 2016 […]