Portrait of Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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This UK Ad Partnership Hopes to Help Criminalize Sexual Harassment in Public

PSAs

#CrimeNotCompliment campaign highlights how often women, especially schoolgirls, are victimized.

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Raindrops on a Dreary Day Race to the Finish Line in Clever Horse Racing Ad

Creativity

Ad for England's Royal Ascot anticipates the return of the sport.

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These Clever Finnish Billboards Are Written in Gibberish for One Important Reason

Creativity

A new illiteracy PSA has TBWA\Helsinki enlisting brands and influencers to run ads in a made up language

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In Australia, Converse Had an Artist Create Indigenous Art With a Sustainable Twist

Creativity

The public art campaign in Melbourne is a "celebration of Aboriginal matriarchs."

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Avon Makes TikTok Debut as Part of ‘Digital Transformation’

Brand Marketing

Campaign by VaynerMedia is agency's first work for the brand.

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To Smash Harmful Pregnancy Terminology, Parenting App Writes New Glossary

PSAs

British app Peanut challenges terms like "geriatric mother" and "inhospitable womb."

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To Celebrate Pubs Reopening, Stella Artois Will Tip UK Bartenders for Every Pint Sold

Life After Lockdown

Cash aims to give hospitality workers a boost after a difficult year.

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LG’s Stunning, Ethereal New Ad for OLED Screens Aims to ‘Light Up Your World’

Brand Marketing

Vivid spot by The&Partnership aims to drive global brand awareness.

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Miracle-Gro Has Created Cute, Kitschy Outfits for Your Houseplants

Creativity

Brand giveaway takes plant parenting to a new level.

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To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

Creativity

An 'equal' button played audio messages from women leading in the gaming industry.