Sara Jerde

Sara Jerde

Publishing editor
Sara Jerde is Adweek’s publishing editor, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 presidential race.

Donald Trump Will Have an Ad in Super Bowl 2020

The news follows Bloomberg campaign's announcement of a 60-second spot in the Big Game.

Bloomberg Campaign Takes Out Super Bowl Ad to One-Up Trump

Bloomberg's presidential campaign took out a Super Bowl ad in an effort to one-up the Trump campaign, which was rumored to also be considering an ad.

Why CCPA Won’t Be as Big of a Deal as GDPR

SpotX CEO and founder Mike Shehan predicts that consumers might not care.

CES 2020 Kicks Off With an Unlikely Participant: Apple

Featured speakers will also include, surprisingly, Ivanka Trump.

Recipe Site Yummly Is Getting Into the Hardware Business

New device is a helping hand for home cooks.

Tremor International to Buy Video Ad Platform Unruly from News Corp

Upheaval continues in ad tech following a year of bankruptcies and distressed exits.

Premium Websites Have Better Ad Engagement, New Adobe Survey Shows

Ads on sites like CNN performed better than ads on social media.

Ad Industry Needs to Figure Out ‘What the Hell’ to Do With Data

Kassan weighs in on what will be the new 5G at CES 2020.

Why CES Has Become a Must-Do for Marketers and Agencies

GSTV's Sean McCaffrey on what to expect at CES 2020.

Media Execs Look Ahead to the Biggest Stories of 2020

The presidential election will be at the center of many conversations, according to media executives.