Sara Jerde

Sara Jerde

Publishing Editor
Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

They're ramping up efforts to retain new paying customers once Covid-19 is no longer the main story.

Bon Appétit Editor in Chief Resigns After Brownface Photo Surfaces and Allegations of Discrimination Mount

Adam Rapoport, who's led Bon Appetit since 2011, has resigned.

As News Coverage on Covid-19 Continues, Advertisers Ease Up on Keyword Blocking

Media buyers pulled ads against Covid-19 content in droves in Q1, but things are starting to change.

How WSJ and Barron’s Group Grew Their Digital Ad Business Despite the Pandemic

An increase in readership about these uncertain times has been good for their bottom line.

Editors Are Piecing Together Fall Magazines, but Do Advertisers Still Care?

The Covid-19 pandemic is accelerating an already rapid decline in print advertising.

Condé Nast Pins Revenue Growth on New Data Offering

Now|New|Next Segments gives a more granular look at consumer behavior.

Ad Tech Braces for More Investigations Into the Programmatic Supply Chain

Trade groups and publishers are setting out to map programmatic advertising's "unknown delta."

Publishers Expand Consultancy Services to Include Virtual Events

GEMG is one outfit introducing a new virtual event offering for the public sector in the Covid-19 era.

What the Pandemic Means for Publishers

Industry experts and analysts on how the pandemic is affecting digital and print publishers, and what it will take to survive

Here’s How Publishers Are Preparing for a Rocky Q2 and Remaining 2020

There was some overlap in the media earnings calls across The New York Times, Gannett and News Corp.