Samir Husni

Samir “Mr. Magazine™” Husni, Ph.D. is the founder and director of the Magazine Innovation Center at the University of Mississippi’s School of Journalism and New Media. He is also Professor and Hederman Lecturer at the School of Journalism. As Mr. Magazine™ he engages in media consulting and research for the magazine media and publishing industry.

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Achieve MVP Status in Magazine Media: Be Relevant, Necessary, and Sufficient

Media

The MVP of any magazine or magazine media company should be the audience – no ifs, ands, or buts about it. And that MVP status is only achieved through the [...]

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On Isolated Connectivity, Social Distancing, and the Future of Magazines

Media

A few years back I coined the phrase “Isolated Connectivity” after a friend of mine told me the following story: “One day I came home from work to find my [...]

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Mr. Magazine Interview Series: Brain, Child EIC on Growing Digital Footprint to Preserve Print

Publishing

Following are a few highlights from Samir “Mr. Magazine” Husni’s interview with Brain, Child editor-in-chief Marcelle Soviero. Initially an avid reader of Brain, Child, a literary magazine which features essays [...]

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Mr. Magazine Interview Series: AARP EIC Bob Love On Being the Biggest Magazine in America

Publishing

Following are few highlights from Samir “Mr. Magazine” Husni’s interview with AARP The Magazine editor-in-chief Bob Love, who was formerly the managing editor of Rolling Stone and executive editor of [...]

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Rethinking Newsstand Sales: Magazines, Money and Mobile Blinders

General

David Carey, president of Hearst Magazines, believes that people crave "spontaneous combustion" from their media purchases. "We live in this on-demand world," Carey elaborates. "There's nothing more satisfying than going [...]

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The ABCs of Publishing

General

My magazine alphabet starts with a C and ends with a C. Content, Customers, Clients, Consumers, Choice, Control, Constant and Change are but a few of the Cs that compose my [...]

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It’s the Publishing Model—Not Print—That’s Dead

General

We live in interesting times. That statement reminds me of the day I was in a hospital bed surrounded by a team of doctors. They were telling each other, “This [...]