Sami Main

Sami Main

Sami Main is Adweek's social editor.
Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Esquire Brings Back Satirical Magazine SPY to Make You Laugh, Not Cry, Over the Election

Does this election feel different to you?

BBC America Teases 2 New Shows (and the Return of Doctor Who) at New York Comic-Con

What's one huge lesson Sarah Barnett, president of BBC America, has learned from events like Comic-Con?"Be superfans of your fans!"

Why CNN Hired BuzzFeed’s Top Political Reporters and What It Says About BuzzFeed News

Two months ago, CNN Worldwide president Jeff Zucker dismissed two leading, young-skewing digital news sites, saying, "I don't think Vice and BuzzFeed are legitimate news organizations. They are native advertising shops. We crush both of them."

Didn’t Catch NYC’s Gilmore Girls Coffee Shop Pop-up? Here’s What You Missed

This morning, dutiful fans lined up around 200 local coffee shops, all in the name of Gilmore Girls.

Bloomberg Announces New Multiplatform Brand for Tech News

Bloomberg wants to get technology news to you anytime and from anywhere. "Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said Bloomberg editor in chief John Micklethwait, announcing the news.

Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized

Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of 2015. Additionally, there are over 10 million active Roku accounts using either the physical device or one of the 12 percent of smart TVs currently powered by Roku.

Frustrated Newspapers Are Dealing With the Fallout From Surprising Endorsements of Presidential Candidates

It's a whole new ballgame, folks. This election has reached a new level of bizarre, and newspapers and online journalists alike have had to adapt to a new, slightly more hostile environment.

Netflix Brings Gilmore Girls to Life With Luke’s Diner Pop-Ups

The air is getting crisp, scarves are fluttering around after a long summer's nap and fallen leaves are crunching on damp sidewalks. This can only mean one thing: Gilmore Girls is almost here!

How These 3 Squarespace Sites Are Giving Back to Customers and Communities

Squarespace, a website-building hub, has partnered with Google to build something beautiful. A new ad campaign focuses on three companies or clients that use Squarespace's services and shows just what a website, or a platform, can do. 

4 Things You Should Know About Podcast Advertising, According to the Pros

When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding some conversation to your dusting routine. With hundreds of thousands of options at your fingertips, how can an advertiser grab anyone's attention?