Sami Main

Sami Main

Sami Main is Adweek's social editor.
Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

This Popular YouTuber Gets Painfully Personal in a New Book About Her Real Life

Hannah Hart's fans probably know her pretty well. After all, the YouTube star has uploaded 529 videos in the past five years. However, there have been some things she hasn't been ready to discuss with them—until now.

Disney Will Retell Classic Stories With the Help of This Los Angeles Museum

Beginning this month, the Los Angeles County Museum of Art, the largest art museum in the western United States, will launch a digital collaboration on the @OhMyDisney Snapchat account, according to a press release.

BroadbandTV Will Manage Univision Digital’s YouTube Channels

BroadbandTV announced today that it will manage YouTube channels currently operated by Univision Digital, a media company serving Hispanic America. According to the deal, BBTV will help strengthen Univision's 16 premium YouTube channels and manage all content uploaded by fans. 

Esquire’s New Print Campaign Pairs Macallan Whisky With Augmented Reality

Call it two worlds, one technology: Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded in the 1800s. The November issue of Esquire, featuring Matthew McConaughey on the cover, contains a fun bonus: Readers can watch a Macallan whisky ad in 3-D augmented reality through the free Aurasma app.

Netflix Debuts Haters Back Off, a New Original Series From YouTube Star Miranda Sings

"Miranda thinks she's incredible," said Colleen Ballinger, the creator of Miranda Sings. "She takes pride in her singing, dancing, acting, modeling ... all of which she's not good at!"

BuzzFeed Is Creating an Interactive Game Show Based on an Israeli Hit

BuzzFeed Motion Pictures, which earns more than 5 billion video views monthly, and Keshet Studios, the LA branch of Keshet International, will bring an interactive game show to the digital culture.

Inside Amy Schumer Co-Creator Inks Deal With First Look Media

First Look Media just granted first look status to Emmy award-winning producer, director and the co-creator and executive producer of Inside Amy Schumer, Dan Powell. "I am very excited to have a first look deal at First Look Media because I like companies that take their names literally," said Powell.

Discovery Targets Millennials With $100 Million Investment in Digital Media

Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with Group Nine Media.

How Popular Podcasts ‘StartUp’ and ‘Lore’ Are Making the Unlikely Transition to TV

In a sentence that only makes sense in 2016, your favorite podcasts are becoming TV shows.

How Vevo Is Personalizing the Ad Experience With Brands Like Honda

Vevo wants to become the Lunchables for music videos, more or less. "Music videos are snackable. Bite-sized. That's why they're so popular," said Vevo's svp of national sales, Adam Smith.