Sami Main

Sami Main

Sami Main is Adweek's social editor.
Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Netflix Really Wants You to Watch the Gilmore Girls Revival With Your Mom

The next time you sit down to watch TV, you might want to call your mom and ask her to join you. A new study from Netflix shows that 62 percent of mothers and daughters think watching TV shows together helps them build stronger relationships.

How PopSugar’s New Tool Will Help You Stay Ahead of Social Media Trends

On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago." Enter TrendRank.

Lyft’s New Device Aims to Increase Safety and Eliminate Awkwardness With Drivers

Do you even Lyft, bro? Lyft, a ride-sharing service, is shaking things up in a major way. The young company, which was launched in 2012, has already gone through a few identity iterations.

How This Whining Wine Drinker Became a Brand and Created His Own Blend After Going Viral

Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans. "Everyone knows I don't know anything about wine, that's not a secret," said Bellassai. "Half the fun of my videos is watching me essentially chug the bottle without enjoying it at all."

Facebook Told a Bunch of Its Users That They Were Dead

Apparently, 2016 is even worse than we thought. A glitch briefly took over Facebook Friday, marking some users as dead.

How the White House Will Keep Obama’s Tweets Alive While Handing Over Control of @POTUS

Not all tweets go to heaven, it turns out. For social media posts attached to official government accounts, the White House has a plan.

BuzzFeed Didn’t Need TV to Make a Mighty Fine Election-Night TV Show for Millennials

On Tuesday night, BuzzFeed News showed the Twitter audience what election night coverage could look like for millennials.

This Agency Is Tapping Dogs, Cats and Even Pigs as Its New Network of Influencers

During one of those rainy New York City nights when you have nothing to do, Yena Kim decided to put a cardigan on Bodhi, her Shibi Inu, and snap a photo. Bodhi started smiling and "giving me amazing angles," Kim said.

5 Surprises From Martha Stewart and Snoop Dogg’s New TV Series

It could be argued that 2016 is some kind of fever dream concocted in Willy Wonka's gondola tunnel.  One of the things we all need to accept is that Martha Stewart and Snoop Dogg have collaborated to create a weekly "potluck dinner party" that will air on VH1. And we all need to be grateful.

Self Magazine’s Snapchat Takeover Wants to Help You Have the Best Week Ever

"Even the most motivated woman has a day where she feels like eating some cupcakes while drinking a couple glasses of wine." Joyce Chang, the editor in chief of Self magazine, knows that not every week will be your best week ever. But the magazine's special edition takeover on Snapchat's Discover section aims to help you achieve just that.