Sami Main

Sami Main

Sami Main is Adweek's social editor.
Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Programmatic Ad-Buying Is Now Available for Social Influencers

The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.

What the IAB Wants Ad Buyers to Know About Digital Audio

When was the last time you listened to an internet radio station or a podcast?

The Atlantic Hires BuzzFeed Senior Political Writer McKay Coppins

McKay Coppins wrote the book on modern-day Republicans, literally.

How Gilmore Girls Superfans Reacted to the Show’s Triumphant Return on Friday

It's been nine long years since Gilmore Girls was last on television.

Universal Partners With Wattpad to Take the Guesswork Out of TV Content Development

With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable Productions thought so, too.

The Creator of Martha Stewart and Snoop Dogg’s New Show Explains Why It Works

Martha Stewart and Snoop Dogg go together like peanut butter and jelly, like milk and cookies, like chips and salsa, like a burger and fries. Basically, they're the duo we need in these dark and trying times.

How Disney Maintains a Strong Relationship With Its Millennial Audience

Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age group of its fans.

You Can Create a Powerpuff Girls Avatar as Unique as You Are at This NYC Pop-Up Shop

Turns out it takes sugar, spice, everything nice, and a little of you to create your own Powerpuff Girl.

Warner Bros. Acquires Gaming Culture Hub Machinima

Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros.According to Variety, sources familiar with the deal estimate the value to be around $100 million. 

Vice Is Launching a New Channel Focused on Healthcare as It Inevitably Changes

The state of the world's healthcare systems is officially punk rock, at least by Vice's standards.