Sami Main

Sami Main

Sami Main is Adweek's social editor.
Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Smosh, YouTube’s Longtime Beloved Comedy Duo, Releases Second Feature Film

Smosh launched on YouTube more than 11 years ago as the brainchild of two friends with a video camera and a vision. Anthony Padilla and Ian Hecox started uploading their sketch comedy clips to their own website and even Myspace before finding a weird new platform called YouTube.

Tinder Just Launched a Branded Podcast About Dating With Gimlet Creative

How often has someone just sent you a message that said "hey"? Maybe you weren't even lucky enough to get punctuation or capitalization with it. Maybe you were the one who sent such a bare-bones message. 

How CNN Heroes Has Inspired Brand Partners Like Subaru

CNN Heroes has been inspiring folks and making everyone cry for the past 10 years. The special highlights people doing their best in their communities to help those in need.

How AT&T Benefited From Getting Out of the Way of Content Creators

AT&T has very sneakily, and very keenly, become a brand beloved by those vexing and hard to reach millennials.

Pop Culture Site Movie Pilot Rebrands, Giving More Power to the Fans

Putting fans first has always been at the core of Movie Pilot's business.

3 Male Beauty Influencers Talk YouTube, Fans and Finally Getting Brand Recognition

Big beauty brands are finally recognizing the boys in the business.

Bloomberg Media Taps a New Global CCO, Continuing Its Trend of Hiring From Agencies

Bloomberg Media is in a growth mode, expanding its creative, marketing and custom content offerings. And it's latest big move is the hire of Teddy Lynn, Ogilvy & Mather's North American CCO of content and social.

Netflix Made a Gilmore Girls ‘Binge Candle’ That Smells Different as You Burn Through Each Episode

You can binge watch or binge read. And now you can even binge smell!Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day) to help promote the Gilmore Girls revival. There are four 90-minute episodes as part of Gilmore Girls: A Year In The Life, each related to a specific season. The series follows the lives of Lorelai, Rory and Emily as they go through winter, spring, summer and fall of 2016. 

You Can Now Watch Netflix Offline, Just in Time for Holiday Travel

Here's some news from Netflix to make your travel and holiday plans a little easier.

After Buying Penthouse Founder’s Archives, Jerrick Media Launches a Blogging Platform

Rick Schwartz believes you should be paid for your time and effort, and he realizes that's a novel idea in this start-up, free-content world.