Portrait of Samantha Nelson

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.

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Celebrity Cats Compete in Sheba’s March Madness-Style Tournament

CPG News

The celebrity felines have a combined reach of more than 55 million on TikTok and Instagram.

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Ikea’s Sweet Ads Capture the Messy Realities of Pet Ownership

Retail News

Ikea's sweet campaign shows products destroyed by pets to boast about the retailer's affordability.

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Jason Sudeikis Challenges Taco Bell’s Late Night Reputation

Food Industry News

A new Taco Bell campaign starring Jason Sudeikis challenges the chain's late-night reputation.

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British Airways Tells a Sweet Coming-of-Age Story That Starts With a First Flight

Travel Advertising News

British Airways tells an emotional coming-of-age story through the lens of a baby's first flight.

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Kahlua Hijacks St. Patrick’s Day, Telling Revelers to Swap Stout for Espresso Martinis

Alcohol Industry News

Kahlúa is urging St. Patrick's Day revelers looking for a rich drink to rethink their beer order and opt for an espresso martini instead.

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Dunkin’ Ad Pays Tribute to 3 Generations of Women Franchisees

Food Industry News

The new Dunkin' ad spotlights real women who run a franchise in Pennsylvania.

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Titan Casket and Maximum Effort Want to ‘Bury Daylight Savings’ in Darkly Comic Ad

Creative Advertising

Daylight Savings starts this Sunday, but Titan Casket and Ryan Reynolds’ agency Maximum Effort would like to kill the tradition in order to save lives.

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Apple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation

Technology

Apple made its own manga film in the latest installment of its long-running “Shot on iPhone” campaign, running in Japan.

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McDonald’s Offers Fine Dining Customers a Second Chance for a Satisfying Meal

Food Industry News

McDonald’s playful campaign positions the chain as a feel-good destination after an unsatisfying meal at a fancy restaurant.

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PETA’s Twisted Cartoon Musical Confronts Bacon Lovers

Creative Advertising

PETA forces people to confront the realities of pig farming through a twisted cartoon musical resembling The Ren & Stimpy Show.