Portrait of Sam Saideman

Sam Saideman

Sam Saideman is co-founder and CEO of Innovo Management, a multi-faceted entertainment company that services the music and creator economies.

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The Ghost of Covid Past: A Look Back at the Evolution of Brand Voice

Voice

Even brand responses in the comment section pre- and post-pandemic have changed.

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TikTok Is the Wild West of Brand Deals. How Do We Navigate the Unknown?

Voice

On the platform, creators have no idea what to charge—and brands have no idea what to pay.