Sam Cinquegrani

Sam Cinquegrani is Founder and CEO of ObjectWave Corp., a full-service provider of digital commerce solutions. He can be reached at samc@objectwave.com

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Beyond Target Marketing: 3 Ways Hyper-Personalization Works on E-commerce Sites

Performance Marketing

When executed effectively by e-commerce merchants, hyper-personalization offers a host of benefits. More effective individual targeting of customers boosts engagement, connects with shoppers’ needs and desires and allows retailers to [...]

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When Building a B-to-B Site, Think B-to-C

Performance Marketing

The business world is undergoing a seismic shift toward digital commerce, forcing companies in all industries to rethink the way they connect with their customers. Retailers are now pressed to [...]