Ryan Pitylak


Influencer Marketing: An Opportunity Slipping Through Our Fingers

Opinion: As a 20-year digital marketing professional, it’s not very often that I’ve seen such a large opportunity slip through the fingers of so many marketers. Social advertising got me excited five years ago and, indeed, it turned into an advertising channel that now makes up more than 20 percent of the total digital advertising spend in the U.S. But why isn’t influencer marketing taking off the way I believe it should?